22nd-29th April 2024

There’s a lot to think about when planning your event – on this page you’ll find general resources to support that process

To start with, we’ve supplied some guides to help you imagine, develop and plan your event.


You can also find information around messaging, and guides for reaching out to the press, broadcast media and local celebrities.  These are general guides, but for specific materials such as those relating to schools or health workers, visit our Resources section.

Guidance on how to generate press coverage for your event
Guidance on how to generate press coverage for your event

Media outreach guidance

Guidance on how to find celebrity endorsement for your campaign
Guidance on how to find celebrity endorsement for your campaign

Celebrity outreach guidance